Creative Content Specialist

Summary: As our Creative Content Specialist, you will research content and consumer trends, develop content strategies, and create content for Memphis Zoo in both print and digital media. You will work with the marketing team to ensure that the content is engaging, consistent, and scheduled across all media platforms.

Essential Functions:

• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Creating content for a variety of platforms including blogs, websites, and social media.
• Capture captivating and engaging photo and video content from around the zoo.
• Proofreading and editing content before publishing.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
• Tracking consumer and content analytics and generating reports and presentations.
• Keeping up-to-date content trends, consumer preferences, and advancements in technology.

Competencies:

• Great Organizational Skills
• Excellent Written and Verbal Communication and the ability to work well with others
• Ability to prioritize work and deadlines under pressure

Preferred Qualifications:

• Experience in content creation, marketing, videography, and photography.
• A portfolio of published work.
• Good knowledge of content editing tools such as Adobe, DaVinci, Avid, Final Cut Pro, or something similar.
• Good knowledge of various content and scheduling platforms such as social media, Sprout, blogs, and print media.
• Excellent written and verbal communication skills. Must be able to effectively engage with social media audiences.
• The ability to keep on top of content, algorithms, consumer trends, and advancements in technology.

Required Education and Experience

• College Degree in Marketing, Communications or Journalism
• 2 years of relevant experience, or any equivalent combination of education and experience that demonstrates the ability to do the job.

Supervisory Responsibility:

• This position has no supervisory responsibilities.

Reporting Structure:

• Chief Marketing Officer, PR and Communications Manager

Position Type/Expected Hours of Work:

• This is a full-time 40 hours per week position. 

Work Environment:

• This position primarily takes place in a normal office environment.
• This position may walk/travel to other parts of the Zoo.
• Performing the duties of this job requires working independently and extensive interaction with the public.
• The employee will be exposed to outside weather conditions including wet and/or humid conditions, fumes or airborne particles, and vibration.
• The noise level in the work environment is usually quiet while in the office, or moderately loud when on Zoo grounds during peak times.

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• The employee is frequently required to sit or stand for long periods.
• While performing the duties of this job, the employee is frequently required to stand, talk, move around, and hear.
• The employee is constantly required to use hands and fingers to feel, handle, or operate objects, tools, or controls; and reach with hands and arms.
• The employee must occasionally lift and/or move up to 20 pounds.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, color vision, and the ability to adjust focus.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
• Duties, responsibilities, and activities may change at any time with or without
• Please note that this job description is not exhaustive and additional duties may be assigned, or existing duties may be modified, at any time to meet the needs of the organization.
• Memphis Zoo is a drug free workplace.
• All offers of employment are contingent upon the successful completion of a pre-employment drug screening and background check.
• By submitting your application, you hereby certify that the facts set forth in the above employment application are true and complete to the best of your knowledge.
• I certify that the information provided on this application is truthful and accurate. I understand that providing false or misleading information will be a basis for rejection of my application, or if employment commences, immediate termination.
• I authorize Memphis Zoo to contact former employers and educational organizations regarding my employment and education.
• I authorize my former employers and educational organizations to fully and freely communicate information regarding my previous employment, attendance, and grades. I authorize those persons designated as references to fully and freely communicate information regarding my previous employment and education.
• If an employment relationship is created, I understand that unless I am offered a specific written contract of employment signed on behalf of the organization by its CEO, the employment relationship will be "at-will".
• In other words, the relationship will be entirely voluntary in nature, and either I or my employer will be able to terminate the employment relationship at any time and without cause.
• With appropriate notice, I will have the full and complete discretion to end the employment relationship when I choose for reasons of my choice. Similarly, my employer will have the same right.
• Moreover, no agent, representative, or employee of PARC INC, except in a specific written contract of employment signed on behalf of the organization by the CEO, has the power to alter or vary the voluntary nature of the employment relationship.

EEOC AND INCLUSION STATEMENT

• The Memphis Zoo believes that human diversity is as important as the biodiversity we seek to conserve.
• World-class zoos are comprised of world-class team members representing a variety of backgrounds, perspectives, and skills.
• We value a diverse workplace and strongly encourage people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, and veterans to apply.
• The Memphis Zoo is an equal-opportunity employer.
• Applicants will not be discriminated against because of race, color, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.
• If you need to request any accommodation for the interview or hiring process, please let Human Resources team (HR) know.
• HR can be contacted at hrteam@memphiszoo.org.
• The Memphis Zoo participates in E-Verify and is an