The Digital Content Specialist for the Dallas Zoo will work closely with the Dallas Zoo’s Marketing & Communications team to create engaging digital content that showcases the Zoo’s mission, conservation efforts, events, guest experiences, and promotional opportunities.
- This position will report to our social media lead to develop, support, and execute the Zoo’s content strategy and digital storytelling, utilizing still, video, and animated assets.
- This person needs to possess strong writing skills, visual storytelling experience, and a passion for the Zoo’s mission.
SPECIFIC DUTIES AND RESPONSIBILITIES
- Work with supervisor to assist with developing, maintaining, modifying, and working from a content calendar to ensure fresh, timely, and varied content.
- Assist in developing creative content ideas, including behind-the-scenes features, education content, and conservation storytelling.
- Ideate content for the Zoo’s various communication channels, including social media, website, marketing emails, etc.
- Assist in scheduling and publishing social media content across platforms.
- Monitor and engage with audiences by responding to comments, messages, and interactions.
- Track social media trends and viral content to provide recommendations for innovative ideas.
- Recommend tools, trends, and best practices for improving social media engagement.
- Conduct platform audits and competitive benchmarking to inform content innovation.
- Assist with influencer outreach and user-generated content sourcing.
- Communicate effectively with other teams at the Zoo to mine for stories and to schedule opportunities to capture content.
- Proactively seek out and create digital content about the Zoo’s animals, conservation efforts, Zoo programs, and events.
- Use DSLR/mirrorless cameras and mobile phone for vertical and horizontal video capture.
- Use Adobe Creative Suite, CapCut, or other similar editing software to create compelling digital content.
- Create videos from concept to completion for use on multiple platforms, often working against specific deadlines or under time constraints.
- Create motion graphics and animated elements (text, transitions, overlays, lower thirds) for short-form video and other digital content.
- Ensure digital content is delivered efficiently and effectively.
- Ensure digital content is aligned with Zoo’s brand standards and guidelines.
- Assist department with photo needs for website, digital signs, graphics, etc.
- Help document and report on content and campaign performance, including engagement metrics and audience feedback.
- Manage Zoo’s digital content asset library in our content management system.
- Assist with media escorts on grounds when needed.
- Perform other duties as assigned.
QUALIFICATIONS
- Bachelor’s degree in Film, Digital Media, Communications, or related field with 2-4 years of experience in the digital content space
- String communication and storytelling abilities
- Portfolio/sample work is required for review
- Demo reel or portfolio showcasing video production / editing work, content or campaign development, and photography
- Preference will be given to candidates who can demonstrate video production experience or proficiency.
- Proficiency in Adobe Premier Pro and Lightroom
- Proficiency with DSLR and/or mirrorless camera
- Experience with Illustrator, Photoshop, and InDesign is preferred
- Experience with lighting and audio equipment
- Experience with project management tools (Wrike, Monday, Asana, etc.) is a plus
- Proficiency with MS Office products
- Strong organizational, verbal, and written communications skills
- Independent problem-solving skills
- Detail-oriented personality with the ability to anticipate needs
- Bi-lingual skills are appreciated
