The Oregon Zoo is looking for dynamic Director of Marketing who will collaborate with key departments to create cohesive campaigns that resonate with diverse audiences, drive visitation, and increase overall brand awareness. This role involves overseeing all marketing channels, including digital, print, social media, and traditional advertising, to engage with current and potential visitors. The Director will develop performance metrics and ensure effective allocation of resources to achieve financial and operational objectives.
Reporting to the Deputy Director of Operations, the Director of Marketing is a member of the executive team and leads a team of full-time professionals, including:
- Senior Graphic & Interpretive Designer
- Senior Brand & Marketing Communications Designer
- Marketing Specialist
- Graphics Technician
- As the Director of Marketing you will
Strategic Planning & Execution:
- In partnership with Director of Communication, develop and execute marketing, advertising, and brand strategies to drive general admission and event attendance, increase memberships, enhance audience engagement regarding animal wellbeing and conservation impact, build brand recognition, support existing and create new revenue streams. Stay informed of industry trends and best practices to ensure innovative and effective campaigns.
Brand Leadership:
- Safeguard the integrity and consistency of the Oregon Zoo brand during an extended period of significant construction by implementing meticulous planning and strategic oversight. Lead all brand-related initiatives, both onsite and offsite, including design, signage, messaging, and content creation, ensuring alignment with the zoo's mission and vision.
Audience Research & Analysis:
- Use market research and audience data to inform strategic and annual plans, improving the effectiveness of marketing efforts and ensuring alignment with visitor needs.
Collaboration with Oregon Zoo Foundation (OZF):
- Collaborate closely with Oregon Zoo Foundation to enhance visibility and support key programs, including membership, development, advocacy, and fundraising, to achieve organizational goals. Partners to create and implement corporate sponsorship packages, ensuring alignment with strategic priorities and mission.
Stakeholder Management:
- Foster positive relationships with internal teams (e.g., animal care, education, operations) and external partners (e.g., vendors, regulatory bodies, community and travel organizations, media and advertising agencies) to ensure seamless coordination, compliance, engagement and delivery, contributing to the overall success of zoo mission.
Digital Marketing & Communications:
- Oversee all digital marketing efforts, including website management, social media advertising, email campaigns, and digital signage.
- Ensure a seamless, inclusive and up-to-date visitor experience online.
Media & Advertising:
- Manage paid media strategies, including SEM, SEO, display advertising, and social media buys.
- Evaluate the performance and effectiveness of all advertising efforts, providing regular updates to leadership.
Team Leadership & Development:
- Supervise and support a team of marketing and interpretive design professionals, ensuring effective resource management and timely execution of plans.
- Lead recruitment, development, performance evaluation, and professional growth for direct reports.
Budget& Resource Management:
- Oversee the marketing budget, including media buys, staffing, contracts with agencies and freelancers, and promotional material production. Ensure cost-effective strategies and efficient use of resources.
Reporting & Evaluation:
- Regularly report on marketing and advertising performance, providing data-driven insights and recommendations for continuous improvement.
Attributes for Success
- Cross-functional Collaboration:
- Ability to work effectively across departments and align diverse teams toward common goals in a matrixed environment.
Strategic Vision:
- Strong ability to develop long-term marketing strategies that align with overall business objectives and drive growth.
Adaptability:
- Flexibility to navigate complex, changing environments and manage competing priorities across multiple stakeholders.
Influence & Communication:
- Strong interpersonal skills to build relationships, influence decision-makers, and communicate ideas clearly to various audiences.
Data-Driven Decision Making:
- Proficiency in using analytics and market insights to inform marketing strategies and measure success.
- Approximate Recruitment Timeline
- Department Review February 18th – 24th
- First round interview March 3rd- 6th
- Second round interview March 10th – 20th
- Final round in-person/onsite March 31st- April 4th
- Reference and Offer Week of April 7th
Experience Required
- Bachelor’s degree in Marketing, Business, or a related field is preferred; AND At least 4 years of leadership experience including staff supervision in marketing, communication, sales or related experience; OR Any combination of education, professional, volunteer and lived experience that provides the necessary knowledge, skills, and abilities to perform the classification duties and responsibilities. Position will be required to be onsite/in person primarily Monday-Friday with some evenings and weekend work Like to have qualifications You do not need to have the following preferred qualifications/transferable skills to qualify.
- However, keep in mind we may consider them when identifying the most qualified candidates.
- Your transferable skills are any skills you have gained through education, work experience, including the military, or life experience that are relevant for this position.
- Previous experience managing in a union an environment.
- Previous experience working in a Zoo, Aquarium, Museum or Attraction 6-8 years of experience marketing, sales or related experience At least three years managing staff and multiple teams
