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Public Relations Assistant Manager

Fort Worth Zoo
Fort Worth, United States Posted: May 10, 2024

The primary responsibility of the assistant manager position is to assist in the growth, development, and implementation of all phases of the Zoo’s public relations programs. The position provides assistance to the public relations and marketing director in a variety of tasks as they relate to the promotion of the Zoo, its mission and the brand to various audiences including the media, community, board, and other constituencies.  

Essential Duties and Responsibilities:
  • Serve as primary creator and scheduler of social media content (calendar, caption creation, scheduling and management of pages, DM communication)
  • Maintain knowledge of social media trends while adhering to brand standards
  • Write, edit, route, and distribute press materials
  • Serve as secondary media relations contact 
  • Serve as an editor for Zoo internal publications and assistant editor of external publications
  • Assist in management of all media databases
  • Manage evaluation of print and broadcast coverage
  • Assist in the implementation of press deliverables, including dissemination of releases, advisories, Q&As and marketing collateral
  • Assist with coordination of all media previews for new exhibits, special events, etc.
  • Assist with the Zoo’s television and radio appearances and all onsite publicity
  • Assist in coordinating and implementing media previews for new exhibits and special events
  • Assist with proofing and editing collateral and articles from other departments to ensure consistent and accurate Zoo messages
  • Book and coordinate all onsite filming and photography from outside vendors/organizations
  • Update Zoo phone line and search engine information
  • Perform other related duties as assigned
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • Strong organizational, verbal, and written communication skills
  • Ability to prioritize effectively and learn systems quickly to utilize for research
  • Independent problem-solving skills
  • Detail-oriented with the ability to anticipate needs
  • Position has access to sensitive information that demands a level of confidentiality and maturity 
  • Proficiency with Microsoft Office products, including Word, Excel, and Publisher, as well as basic skills with PowerPoint
  • Valid driver license with acceptable motor vehicle record to maintain zoo standards of insurability 
Education and/or Experience:
  • At least three years of experience and a bachelor’s degree from an accredited college or university in the field of communications, or related field required
Physical Demands: 
  • While performing the duties of this job, the employee is frequently required to stand;
  • walk;
  • sit;
  • use hands to finger, handle, or feel;
  • reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
  • The employee must occasionally lift and/or or move up to 40 pounds. Some moving of tables, chairs, and boxes in preparation of special events will be required as well as hanging signs, using ladder, and driving motorized carts. 
Work Environment:
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
  • Team oriented environment
  • Ability to work irregular hours (holidays and weekends)
  • Ability to work special events and functions as required
  • Ability to work outdoors in heat, cold and inclement weather
  • Exposure to a variety of personalities – donors, members, guests, co-workers
  • Goal-oriented position, with monetary goals and benchmarks
  • Exposure to Community Outreach animals
  • The above job description is meant to describe the general nature and level of work being performed;
  • it is not intended to be construed as a complete inventory of all responsibilities, duties and skills required for the position.
  • This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.
  • Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor.
  • Requirements are representative of minimum levels of knowledge, skills and/or abilities.
  • To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.
  • Continued employment remains on an at-will basis.
  • This is a full-time position and offers the following benefits: 
  • Medical and Prescription Drug (Employee Coverage 90% Employer Paid, Dependent Coverage 55% Employer Paid)
  • Vision
  • Dental
  • Basic Life AD&D (100% Employer Paid)
  • Short Term Disability (100% Employer Paid)
  • Long Term Disability (100% Employer Paid)
  • Supplemental Life
  • Flexible Spending Account
  • 401k
  • Paid Time Off (Accrual Equivalent to 5 Weeks Per Year)
  • PTO Rollover
  • PTO Sell Back
  • Free Zoo Membership
  • Free Guest Passes
  • Discounts on Food, Merchandise, Attractions, Admission and Programs

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