The Public Relations Representative practices ethical communications and professionalism: researches, writes, edits a variety of communications materials for the media. The position reports to the Public Relations Manager
WHAT YOU WILL DO
- Generates media coverage for the conservation work of the San Diego Zoo Wildlife Alliance staff.
- Responds to inquiries from media with inquiries about the organization, support fact checking from media.
- Acts as a media relations liaison for the organization.
- Plan, organize, coordinate and report on multiple projects, often under tight time constraints.
- Serves as a researcher for the creation of a variety of communications materials including press releases, advisories, and fact sheets.
- Take on responsibilities and work independently towards the completion of public relations department projects for the San Diego Zoo, Safari Park and San Diego Zoo Wildlife Alliance.
- Provides support to the public relations team during crisis situations.
- Advises and supports San Diego Zoo Wildlife Alliance spokespersons during media interviews.
WHAT ARE WE LOOKING FOR?
- Manage, track and update media coverage including TV clippings.
- Compile reports and plans on public relations activities, strategies and results and assist with coordinating FAM trips, press conferences and onsite media opportunities.
- Secure media coverage for conservation stories and attendance driving opportunities.
JOB EXPERIENCE
- Must have 2 years of experience working in a public relations agency.
EDUCATION AND CERTIFICATIONS
- Bachelor's degree in public relations, communications, journalism, or a related field or equivalent specialized training required.
SKILLS AND KNOWLEDGE
- Media relations knowledge.
- Effective writing skills required.
- Internet communications knowledge required.
- Knowledge of Associated Press style.
- Adept at using Microsoft suite of software including Word, PowerPoint, Excel.
- Adept at using Cision database software.
- Ability to adapt complex topics and materials into comprehensible communications for targeted audiences.
- Communicate effectively in verbal and written communications with colleagues in a diverse environment.
- Ability to multi-task and think creatively and analytically; excellent problem-solving skills.
- Work effectively in a team environment and ability to work in a large organization with multiple layers
- Ability to manage projects against deadlines.
- Basic knowledge of wildlife conservation and zoology
- Public Relations Agency experience
- Spanish Language
- Experience working with several levels of management
SOME OF THE PERKS YOU WILL ENJOY AS A TEAM MEMBER
- Free admission to the San Diego Zoo and the San Diego Zoo Safari Park
- Family Passes
- Complimentary Tickets
- Local and In-House Discounts
- Employee Assistance Program
- Wellness Program
