Job Purpose: To assist the Public Relations Team in promoting Zoo Atlanta’s animal news, programs, conservation initiatives, business accomplishments, events, and mission to the public and key stakeholders through traditional and non-traditional communications; social and digital media programs; and social media monitoring. Supports Zoo Atlanta’s mission and communications objectives with creation of a variety of written content.
Essential Duties & Responsibilities
- Serves as an integral part of Zoo Atlanta’s social media/digital content teams by facilitating day-to-day management and content development for multiple Zoo Atlanta social media networks and other owned digital channels.
- Plans, manages, and maintains Editorial Content Calendars for Zoo Atlanta social media.
- Responsible for regularly capturing content and collaborating with Zoo Atlanta’s Animal Care Teams on content development.
- Responsible for developing and executing individual strategies for Zoo Atlanta’s social media networks and for maintaining a program of social media engagement.
- Regularly and proactively monitors Zoo Atlanta’s social media and other owned digital channels for trends, emerging themes, and matters of special interest or concern for the organization.
- Coordinates regular responses to social media messaging in collaboration with the Director of Communications.
- Serves in an editorial capacity and contributes content for the internal Zoo Atlanta employee e-newsletter.
- Collaborates with Education Team and Research Team on curating content for monthly Conservation Blogs and Animal Science Blogs for zooatlanta.org.
- Assists with providing support for posting web-based content on zooatlanta.org.
- Researches and identifies curated content for Zoo Atlanta’s digital properties; researches and applies trends and best practices in social media; researches trends in global wildlife conservation movements.
- Supports Zoo Atlanta communications objectives by creating written content, including but not limited to feature articles, blog posts, and select e-communications.
- Assists with implementation and execution of Public Relations Team-related special events, projects, and presentations.
- Develops and proactively maintains extensive working knowledge and continuing education of Zoo Atlanta’s animal collection, programs, products and offerings.
- Manages special projects as needed.
- Other duties as assigned.
- Must be willing to support Zoo Atlanta’s Vision, Mission and Values statement.
- Weekend/holiday and some evening work required.
Knowledge, Skills, and Abilities:
- Excellent written and verbal communication skills.
- Working knowledge of social and digital media and social media analytics.
- Ability to work on multiple projects concurrently while remaining deadline-and-detail oriented.
- Video editing and production skills are highly desirable.
- Strong research skills.
- Excellent customer service skills.
- Ability to remain flexible and be comfortable working in an intense, quick-changing environment.
- Must be a team player and possess the ability to work collaboratively with others.
Education:
- Bachelor’s degree in Communications, Public Relations, Digital Media or related field with minimum of three years of professional employment in one of these or related fields.
Application Requirements:
- Minimum three writing samples required upon application.
- Applicant-supplied examples of social media content or other digital content are desirable.
- MISC: This job description is not intended to be all-inclusive. Therefore, the employee may be required to perform other reasonably related duties as assigned by the immediate supervisor or other management.
- The company reserves the right to revise or change job duties as business requirements dictate.
- It is mutually agreed that this job description does not constitute a written or implied contract of employment.
- Zoo Atlanta is an EOE and provides a Smoke-free and Drug-free Work Environment
Perks
- Medical, dental, and vision insurance, company-paid life and disability insurance, paid time off (PTO) and holidays, automatic 403(b) enrollment with employer match, employee assistance program (EAP), employee discounts and perks, professional development opportunities.
Salary
- $57,000.00 To $65,600.00 Annually
